全美零售商提供折扣，免除运费，以促进网上销售

 

After closing their stores earlier this week to limit the spread of the coronavirus, several retailers are dangling site-wide discounts and free shipping to entice people stuck at home to shop.

本周早些时候，美国几家零售商为了限制冠状病毒的传播而关闭了门店，之后，又推出了全店范围的折扣和免费送货，以吸引那些被困在家里的人购物。

Nike Inc on Friday sent out an email to customers advertising 25% off everything on its website, a move which Jane Hali & Associates analyst Jessica Ramirez said was unusual as the sportswear giant generally has promotions only on certain categories.

耐克公司上周五（3月20日）向客户发送了一封电子邮件，在其网站上对所有商品打了25%的广告。

美国零售投资研究公司分析师拉米雷斯说，这一举动不同寻常，因为这家运动服装巨头通常只在某些商品上做促销。

"Right now, it's more important than ever to make sure athletes like you are healthy and positive.... That's why we're giving you 25% off everything"

Nike said in the email.

“现在，比以往任何时候都更重要的是，确保像你这样的运动员是健康和积极的……这就是为什么我们给你25%的折扣”

耐克在邮件中说。

Nike's revenue could fall by a third during their quarter ending May 31, according to estimates from financial services firm Cowen & Co, as it reels from hundreds of store closures across the United States and in other markets, supply disruptions and the suspension of this year's NBA season due to the pandemic.

在季度结束5月31日时，耐克的收入可能下降三分之一, 据金融服务公司Cowen & Co估计，在美国和其他市场数百家门店关闭、供应中断以及今年NBA赛季因疫情而暂停的情况下，该公司受到影响。

A Nike spokesperson was not immediately available for comment.

记者未能立即联系到耐克发言人置评。

Retailers are desperate to make-up for zero foot traffic after the rapidly spreading coronavirus forced them to close dozens - and in some cases hundreds - of stores.

在迅速蔓延的冠状病毒迫使零售商们关闭了几十家——在某些情况下是数百家商店后，零售商们正拼命弥补零客流量。

The coronavirus has infected more than 245,000 people across the world and the death toll exceeds 10,000.

To curb the spread, government officials in several U.S. states and cities have ordered all retailers selling "non-essential" merchandise to shut.

这种冠状病毒已经在全世界感染了24.5万人，死亡人数超过1万人。

为了遏制这种蔓延，美国几个州和城市的政府官员下令关闭所有销售“非必需品”商品的零售商。

Seattle-based Nordstrom Inc, which on Monday said it would close all its stores across America, offered 25% off site-wide.

总部位于西雅图的诺德斯特龙公司周一（3月23日）表示，将关闭其在美国各地的所有门店。

"I looked on the app today at my 'Saved For Later' cart and just about everything in there was marked down"

said Erica Carter, 26, currently doing her senior analyst job from her home in Detroit, Michigan.

26岁的艾丽卡·卡特目前在密歇根州底特律的家中担任高级分析师，她说:

“我今天在应用程序上查看了我的购物车，里面几乎所有的东西都降价了。”

She paid $97 for a pair of UGG boots, originally $129, and $101 for a pair of metallic silver Birkenstocks, originally marked at $135.

The discounts

"gave me something to take my mind off of the uncertainty that we are all having to operate in"

Carter said.

A Nordstrom spokeswoman was not immediately available for comment.

她花了97美元买了一双UGG靴子，原价129美元，花了101美元买了一双银色金属勃肯鞋，原价135美元。

卡特说，折扣

“让我忘记了我们所有人都必须面对的不确定性”。

记者未能立即联系到诺德斯特龙的发言人置评。

Nordstrom recently pulled its fiscal 2020 forecast, as did Abercrombie & Fitch and the RealReal, among others.

诺德斯特龙公司最近下调了2020年的财政预测，Abercrombie & Fitch和RealReal等公司也下调了预测。

A slew of retailers -- including LVMH's Sephora and Macy's Inc, which closed stores across the United States earlier this week -- are waiving shipping fees, or lowering the minimum amount shoppers must spend in order to qualify for free shipping.

包括路威酩轩集团旗下的丝芙兰和梅西百货在内的许多零售商都取消了运费，或降低了购物者为获得免费送货资格必须支付的最低金额。

本周早些时候，这两家公司关闭了美国各地的门店。

Marie Driscoll, managing director of luxury and fashion at Coresight Research, said she took a stroll around some of Manhattan's most iconic department stores while they were still open for business roughly a week-and-a-half ago. Empty.

Coresight Research负责奢侈品和时尚的董事总经理玛丽·德里斯科尔说，大约一周半以前，曼哈顿一些最具标志性的百货商店还在营业，她就在那里逛了逛。空的。

"People are buying masks"

Driscoll said.

"They aren't tracking down Louis Vuitton wallets."

“人们都在买口罩”

德里斯科尔说。

“他们不会去找路易威登的钱包。”

天眼查数据显示,耐克商业（中国）有限公司于2012年5月18日在上海市工商局登记成立。

法定代表人RICHARDMARKRUSSELLFLINT，公司经营范围包括体育用品、服装、鞋类、运动配饰、运动设备及与体育运动相关产品的批发等。